Today, craft breweries can be found on almost every corner. Permon, however, is among those that were part of Czech craft beer long before it became a household term. And over years of operation, it has established not only its own brewing signature, but also an easily recognizable visual identity.
Permon's glasses don't need complex graphics or multiple colors. The bold black logo works on its own and stands out even more on a filled glass.
In the photos, we can see it on several types of beer glassware that the brewery uses to serve its range.
For lagers, these are the Willi glasses and also classic Berna handled mugs. Both shapes feel familiar and natural in an environment where Czech lager is served on tap – one in a lighter glass, the other in a solid mug.
For top-fermented beers, Permon chose the Bar glass, a simple straight shape firmly associated with the modern beer scene.
It is perhaps on this glass that the brewery's circular logo stands out best. The black print against the golden color of the beer creates a striking contrast, making the glass on the table act almost as an extension of the brewery's visual identity.
At first glance, the beers themselves might be the most prominent. But right behind them comes everything they are served in.
With Permon, it's clear that beer glassware doesn't need to draw attention with complex design. A well-chosen shape, a bold logo, and a print that ties the entire presentation together are all it takes.
And when such a glass appears on the table, there's no need to wonder where the beer came from.
